The OLED race is in the background, little by little are added more runners but one of them takes several years of advantage and intends to follow at the head at all costs. We are talking about Samsung, which has installed its Super AMOLED technology in its devices for many years, specifically since it debuted in 2010 the Samsung Wave of 3.3 inches and WVGA resolution.
Now Samsung faces the biggest challenge of its career as a manufacturer of screens to have become the provider of the future Apple iPhone 8, and if it wants to be able to respond to the several tens of millions of units that Apple wants to put on the market It has to be reinforced. Its next move will involve a disbursement of $ 21 billion.
New A5 plant to meet Apple’s demand
With LG intending to join the mobile OLED market with its LG V30 and other manufacturers such as Sharp, Japan Display or Foxconn seeking financing and moving parts, Samsung wants to keep the top spot in the market. Something that will not be difficult at the moment because it has 97% of it. Only 3 out of every 100 mobile OLED screens come from factories other than Samsung.
However, Koreans do not want to fall asleep on their laurels and be able to reach the production figures that Apple demands, taking into account that they also have to supply both themselves and the rest of the market. If you do not want LG to start winning contracts later this year, Samsung has to move fast and to do so will set up a new factory.
Not too long ago it already strengthened some of its existing factories and did some reconversions. Lines that previously produced LCD panels are now entirely dedicated to OLED and will soon have an outside reinforcement. The factory known as A5 must be in operation this year as part of its production will be devoted exclusively to the future Apple iPhone 8.
Along the way, Samsung also has in-house technologies that inevitably converge with their screens, such as the reader behind the OLED panel that for now seems to be discarded for technical and security reasons, although Qualcomm has demonstrated that its operation is viable with the Help from Vivo. We will see how the OLED market unfolds over the next few years, the competition is always good and Samsung will not be able to maintain its overwhelming dominance for much longer. Although everything will depend on the quality of the competition panels.